WhatsApp Broadcast Message
Short customer messages that read as useful rather than spam, with an opt-out built in.
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About this tool
For a great many small businesses, WhatsApp is the sales channel. It has the reach that email lost, and it is where customers already are. It is also the channel where one badly judged message gets you blocked permanently, and a block cannot be undone.
The rules that keep you welcome are simple. Be short. Say who you are, because your number is not saved in most phones. Say one thing. Make the next step obvious. And give people a way to opt out, both because it keeps your list clean and because it is what stops you being reported.
This tool writes three lengths of the same message so you can match it to how well your customers know you.
Questions
Why include an opt-out?
It keeps your list made of people who want to hear from you, and it is what stops recipients reporting you. A block on WhatsApp is permanent.
How often can I send?
Far less often than you want to. Once or twice a month is tolerated by most customers; weekly is where people start leaving.
Why does it name the business immediately?
Because most recipients do not have your number saved, so an unexplained message from an unknown number reads as spam in the first second.
Do broadcast lists reach everyone?
No. WhatsApp broadcasts only reach people who have saved your number. That is worth knowing before you judge the response rate.