LinkedIn Headline and About
Five headlines and a full About section, aimed at whoever you actually want to find you.
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About this tool
Your LinkedIn headline follows you everywhere on the platform: every comment, every search result, every message. It is the most-read line you have, and most people leave it as their job title.
What it should do depends entirely on who you want to attract. A headline built for recruiters looks different from one built for clients, and one built for peers in your field looks different again. Being clear about the target is most of the work.
This tool writes five headline options inside the 220-character limit and a full About section, written in the first person and structured so the first two lines work alone, because that is all LinkedIn shows before someone clicks to expand.
Questions
Why does the goal field matter so much?
Because a profile written for recruiters and one written for clients say almost opposite things. Choosing one makes the copy sharp; trying to serve both makes it vague.
Does the headline affect LinkedIn search?
Yes, it is weighted heavily. Include the words someone would actually type to find a person like you, not a clever phrase.
Should the About section be in first or third person?
First person. Third person reads like a press release and is one of the fastest ways to look out of touch.